Women's Advance Down Jacket Women's Concept 2.0 Pants Women's Advance Hybrid Jacket Women's Win Wool Trousers Women's Cloud Insulated Jacket Women's Concept 2.0 Jacket Women's Aerial Woolmix Fullzip Jacket Women's Shape Studio High Impact Sports Bra Women's Discipline Sports Bra Women's Strut Microfiber Shorts Women's Elemental 2.0 T-shirt Women's Lithe Tech-Wool 2.0 Top Women's Advance Primaloft Trousers Women's Fusion Fleece HZ Sweater Women's Discipline 2.0 Tights Women's Aerial Woolmix 2.0 T-shirt Women's Discipline High Impact Run Sports Bra Women's Rib Tech T-shirt Women's Discipline Tech Midlayer Long Sleeve Women's Win Wool Half Zip Long Sleeve Women's Accelerate 2.0 Jacket Women's Win Wool Long Sleeve Women's Discipline 2.0 Jacket Women's Discipline Wind Trousers Women's Fusion Pile Sweater Women's Elemental 2.0 Tights Women's Rib Tech Long Sleeve Women's Fusion Pile Vest Women's Lithe Tech-Wool Hood Long Sleeve Women's Elemental Headband Women's Lithe Tech Wool Half Zip Long Sleeve Women's Lithe Tech-Wool Long Sleeve Women's Progress Trousers Kids Junior Concept Trousers Women's Discipline Running 2 in 1 Hybrid Jacket Women's Elevate Long Sleeve Women's Elemental 2.0 Long Sleeve Women's Discipline T-shirt Women's Fusion Pile Oversized Jacket Women's Aerial Half Zip 2.0 Pullover Women's Flash Warm Tights Women's Galore Cap Women's Discipline Wind Jacket Women's Elevate Wool Sports Bra Women's ATH Smooth Sweater Women's Elevated Performance 3/4 Tights Kids Junior Concept Jacket Women's Advance Long Sleeve

Johaug (68 articles)

Johaug: performance wear for women: designed by an exceptional athlete

Johaug is a brand firmly rooted in the story of an extraordinary athlete. Founded by Norwegian cross-country skier Therese Johaug, the brand was made from her own passion for the sport and her desire to create functional clothing specifically tailored to the needs of women. Therese Johaug, a multiple Olympic and world champion, knows firsthand what is required of clothing in high-performance sports and has used this knowledge to develop a collection that is not only technical but also stylish.

The Johaug brand: made from experience

Johaug came up with the idea of founding the brand during her active career. She realized there was a lack of sport-oriented clothing for women that offered the necessary functionality and had a feminine cut. Since then, Johaug has grown steadily – from a small collection to an extensive range of ski and outdoor clothing, extending far beyond cross-country skiing.

Sustainability, authenticity, and the highest quality

Johaug stands for performance, style, and values such as honesty, sustainability, and quality. The brand takes pride in developing long-lasting products made under fair conditions. Many of the materials used are recycled or made from sustainable sources. This focus on environmental protection and conscious production shows that Johaug takes responsibility for people and nature seriously.

Another core value of the brand is authenticity. Therese Johaug remains deeply involved in the design and development process, illustrating the close connection between her experience as an athlete and the products. It has always been important to her to create functional and comfortable clothing, whether you are preparing for a strenuous training session or want to enjoy your day outdoors.

Sport-oriented functionality and feminine design for active women

Johaug is aimed at women who see sports and outdoor activities as integral to their lives. It doesn't matter whether you're a competitive athlete or enjoy being active. The brand appeals to women who value quality without sacrificing a modern and feminine look.

Founded by one of the world's most successful cross-country skiers, Johaug combines the best in sport-oriented functionality with cleverly designed features. The story of Johaug shows that true innovation comes from experience and a deep understanding of the wearer's needs.