Fjällräven: A life full of adventure

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Keb Two Seasons Sleeping Bag Kånken Hip Bag Skule Graphics 28 Backpack Kajka 65 Backpack Hoja Snack Bike Bag Färden Duffel 50 Travel Bag High Coast 30 Bag Re-Kånken Backpack Abisko Trek 48 Backpack Men's Keb Touring Down Jacket Skule Graphics 24 Backpack Kånken Bottle Backpack High Coast Lite Cap Re-Kånken Mini Backpack Kånken Card Wallet Kajka 35 Backpack Skule Graphics 6 Cross-body Bag Women's Övik Lite Blouse High Coast 36 Duffel Hoja Expandable Waistpack Abisko Two Seasons Sleeping Bag Abisko Trek Backpack High Coast Wind Cap Övik Flat Cap 1960 Laptop Bag Kajka 75 Backpack Equipment Bag Vardag 33 Travel Bag Färden 75 Wheeled Suitcase Kajka 55 Backpack High Coast Pro Cross-body Bag Vardag 12 Cross-body Bag Skule 24 Backpack Women's High Coast Cool T-Shirt Men's Övik Travel Shirt Men's Bergtagen Touring Trousers Women's Bergtagen Lite Insulation Jacket Kånken Travel Wallet Men's High Coast Pack Shorts Vardag 6 Cross-body Bag Men's Bergtagen Lite Insulation Jacket Women's Övik Twill Blouse Långtradarkeps Cap Women's High Coast Lite Blouse Hoja Bike Frame Fold Bike Bag Bergtagen 38 Backpack Kånken Weekender Bag Abisko View 2 Tent

Fjällräven (445 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.