Kajka 100 Backpack Abisko Hike 35 Backpack Kajka 85 Backpack Kajka 55 Backpack Women's Abisko Sun Hoodie Fjällräven Pom Hat Men's Keb Eco-Shell Jacket Women's Abisko Day Hike Long Sleeve Skule 28 Backpack Abisko Trek 48 Backpack Singi Wool Padded Parka Men's Fjällräven Heavy Classic T-shirt Women's High Coast Lite Blouse Women's Visby 3 in 1 Jacket Waterproof 10 Packsack Men's Singi Wool Padded Parka Waterproof 20 Packsack Women's Övik Fleece Hoody Zip Card Wallet Färden Duffel 50 Travel Bag Vardag 33 Travel Bag Re-Kånken Backpack Vardag 22 Backpack Hoja Expandable Waistpack Kajka 75 Backpack High Coast 30 Bag Rain Cover Lätt Hoja Snack Bike Bag Skule 24 Backpack Singi Mesh Bag Kånken Rainbow Mini Backpack Women's Bergtagen Stretch Trousers Kanken Mini Hoja Bike Bag High Coast 24 Women's Abisko Midsummer Zip Off Trousers Women's Abisko Hybrid Trail Trousers Women's Abisko Trail Stretch Trousers Hoja Handlebar Bike Bag Skule 6 Cross-body Bag Women's Vardag Dungaree Trousers Men's Reporter Lite Vest Hoja Frame Bike Bag Women's Vardag Hoodie Men's Abisko Trail Shirt Hoja Drybag 10L Bike Bag Övik Path Knit Headband Övik Path Knit Cap

Fjällräven (411 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.