Bergtagen Cap Övik Path Knit Cap Men's Bergtagen Thinwool Trousers Passport Wallet Women's High Coast Relaxed Shorts Women's Abisko Day Hike Long Sleeve Kajka 100 Backpack Kånken Card Wallet 3D Relief Map Allgäu Lake Constance with wooden frame Keb Fleece Cap Kånken Laptop 15" Backpack Women's Nature T-shirt Vardag 30 Travel Bag Men's Skogsö Jacket Men's Keb Eco-Shell Jacket Men's High Coast Wind Jacket Women's Karla Lite Jacket Women's Abisko Trail Stretch Trousers Women's Kaitum Fleece Men's Abisko Lite Fleece Half Zip Pullover Men's Hoja Wool T-shirt Women's Karla Hydratic pants Women's Vardag Dungaree Trousers Kajka 55 Backpack Men's Abisko Lite Trekking Jacket Women's Canada Blouse Women's Keb Trousers Women's Abisko Midsummer Zip Off Trousers Kajka 85 Backpack Men's Keb Jacket Women's Bergtagen Thinwool T-shirt Abisko Trek 48 Backpack Men's Abisko Wool Classic T-Shirt Men's Abisko Lite Trekking Zip-Off Pant Women's Bergtagen Stretch Trousers Kajka 65 Backpack Men's Abisko Midsummer Trousers Re-Kånken Backpack Women's Singi Fjäll Blouse Men's Abisko Trail Shirt Ulvö 23 Backpack Kanken Mini Women's Vardag Hoodie Hoja Frame Bike Bag Övik Flat Cap High Coast Wind Cap Hoja Drybag 3.5L Bike Bag Abisko Trekking Cap

Fjällräven (408 articles)

It all started very small at Fjällräven. As a 14-year-old boy scout, Åke Nordin would never have expected the things he made to become an important outdoor brand.

From self-made backpacks to outdoor outfitter

In 1950, Nordin planned a long hike, but his backpack was unsuitable for heavier loads. So, he created his own backpack in his parents' shed by attaching a cotton bag to a wooden frame. This provided excellent weight distribution and made it easy to carry heavy loads. Word got around. Reindeer herders heard about it and also had some of these backpacks made.

After his military service, Nordin founded Fjällräven, which translates as Arctic Fox, in 1960. The company's registered office was the family's one-room apartment in Örnsköldsvik. From this, the current product range gradually developed. Condensation-free tents, outdoor jackets, and sleeping bags followed the backpacks. Some products from the company's first decade are still in the range and have become classics, such as the Greenland Jacket (in the range since the 1960s ) or the Kånken school backpack (produced since the 1970s).

Fjällräven - Robust and durable outdoor products

From the beginning, Fjällräven has focused on durable products suitable for outdoor use. “We develop,” explains press officer Philipp Kloeters, “outdoor equipment that draws its inspiration from nature and uses the wilderness as a test bed. If you're spending a lot of time outdoors, you need to be able to rely on your equipment. Of course, robustness and durability are very important criteria. At Fjällräven, we also focus on robust and durable products because we are impressed by the fact that these are better for the environment than short-lived trend items that only last for one season.” After all, the longer a jacket or tent is used, the better its environmental performance.

“... a special responsibility towards people, animals, and the environment...”

But Fjällräven also ensures that environmentally friendly processes are used in production. As an outdoor company, says Kloeters, the company has “a special responsibility towards people, animals and the environment. Just as true outdoor enthusiasts leave their campsite so that others can enjoy the beauty of untouched nature after them, we as a company strive to minimize the negative environmental impact of our actions. After all, future generations should also have the opportunity to go out into nature and enjoy it.

Fjällräven's products now increasingly use recycled or organic materials. From 2015, only products without water-repellency treatment containing perfluorinated chemicals (PFCs) will be manufactured, such as the new hardshell collection.